Unlike corporations, groups on the margins of society do not have a large lobby that allows them to invest large amounts of investment and attention to their life-threatening concerns.

Now we use our proven mechanisms and levers of media manipulation to highlight a topic and bring it back to discussion, which is particularly close to our heart:

Homeless people and the rampant housing problem in German cities should be even more in the light of day and so on the front pages.

This project has succeeded with a cleverly placed story, which picks up the actual topic in a satirical way.

We announced that we will provide homeless people with a day-long stay. With medical care, fresh fruit and food, the time is spent working on computers to create Facebook and Twitter comments. The statement was crowned with the generation of gold in online games such as World of Warcraft and the care of Shit and Candystorms on the Internet.

We would like to thank all media publishers and online editors that you have given homelessness a short period of coverage.

Process of media manipulation:

At the 07.11.2012 we put on www.caveman-werbeagentur.de/shitstormagentur the well-known "Shitstormagentur" page into the net. In addition, we reserved the domain www.shitstormagentur.de

We indexed them on Google and a short time later, in the Google Index, we used the term "Shitstorm Agency" on page 1.

In parallel, we also switched to the search term "Shitstorm agency" Google Adwords ads.

So we were perfect in Google search to be discovered by an editor. Now we lay on the wait.

Already in December after we promoted this action on our Facebook fan page, and the Google Adwords ads worked jumped 10-20 people on Twitter and Facebook - and reported on our action.

But interest was low, no newspaper or online service jumped on the tweets and Facebook reports, though on Twitter tweets like
"Active image reduction by the own clientele: what say @ bvdw and @wuv on the topic: Buy Shitstorm? http://www.caveman-werbeagentur.de/shitstormagentur ... "
around haunted. So W & V already had the 21. December 2012 the opportunity to report. But this storm quickly ebbed away again. Now we had to wait a little longer.

When, on the 31.03.2013, we did not know beforehand, on the first page in the features section, the ZEIT published the report "Take it as a Refreshment" and named our service, our rocket engine took off to the next level.

We did not have to do anything. First Telepolis / Heise contacted us online - here we tried to use the IT security past and newspaper articles about WLAN security to present a believable story. That worked then so far. The editor called us at the 02.04.2013. The article was released on 03.04.2013.

Now things really started. On the 03.04.2013 19 clock, Focus Online copied the message to 19 Watch from Heise unchecked. Meedia.de followed without calling us once. The Swiss-based advertising week took over the report directly from Meedia.de on 03.04.2013. So the silence post went on and on.

On the evening of the 03.04.2013 we changed the profile pictures of Oliver Bienkowski on our agency page, on Twitter, Xing and Facebook against a common satire photo of Martin Sonneborn (Titanic) and Oliver Bienkowski. Martin Sonneborn has nothing to do with the action, it is just a photo that was taken while visiting his show Satire & Riot in Dusseldorf.

Now we switched the next rocket stage. Our statement on the 04.04.2013:

We employ homeless people who farm World of Warcraft Gold all day, click on Facebook profiles and write messages on Twitter. Organize shitstorms and leave clever comments.

On 04.04.2013 Horizont.net fell on the first time a little satire echoes and there is a photo of Martin Sonneborn and Oliver Bienkowski on the homepage.

On this day we also gave the Sueddeutsche Zeitung an interview that appears on the 05.04.2013 on page 1 in the feature section. Good thing, 68.000 Euro Image and brand advertising saved - that's how much a page costs advertising in the Süddeutsche Zeitung.

On the evening of the 04.04.2013 we drove with pastries and a sign saying "580.000 homeless are clearly too much!" To us known Dusseldorf station mission. Here we distributed 2013 self-baked cookies in December. We shot the photo in front of the station mission.

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Now, on the night of the 05.04.2013, we publish the resolution on our homepage before the logistical delivery of all newspapers.

All interested readers of the newspaper reports will be presented with the resolution when visiting our websites.

We would like to thank all media publishers and online editors that you have given homelessness a short period of coverage.

Press reports:

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You may know the overlay: "Supported by Product Placements" in various TV formats.

Follower growth in parties

We try to install your product or your company inconspicuously in actions, which we then spread over well-known press agencies.
Mostly after some time the connection is released or shows up at the end of a project.

The introduction of well-known brands like Belvedere One X by Moet Chandon could be introduced by us with this technique. Trojan marketing is an interesting tool.

The Telefonbuchverlag DasOertliche got rid of us about 1000 Ö`s in the public area. Until the launch of the new phone book
The inhabitants broke their heads and speculated.

Example video:

Example article The local:

Example video Hypo Real Estate:

Critical TV report, WISO, ZDF: Action Light Art at the Hypo Real Esate

Click here for the direct stream


Bildzeitung Monday 17. March 2009

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